Branding and Product Concept Development.
Midnight Solutions takes a holistic process to develop competitive concepts for brands
At Midnight Solutions, we believe that a spirits’ brand story is as important as its personnel.
A brand is the way to communicate assets and sets the tone for an expected customer experience.
Collaborating with notable brand culture and strategy consultants
Midnight Solutions further helps to develop the image of the brand to create a unique look and feel, to fill gaps in markets.
Our expertise enables us to collectively develop concepts.
Create and implement retail and on-premise programs that are appropriately nuanced for our target audience by region.

About Us

In a market with heightened expectations and increased competition, Midnight Solutions uses a holistic process to develop concepts, sales strategies by market and region, as well as programming and efficiency tools that are streamlined with brands. From concept and brand development, to operational and financial strategies, we offer strong advisory services, and partner with trusted professionals to provide skill sets needed to fulfill specific brand requirements.

We strongly believe that a spirits’ brand story is as important as its personnel. A brand is the way to communicate assets and sets the tone for an expected customer experience.
We’ve helped develop brands and products across different regions.

Our Capabilities

BRAND STRATEGIES

A brand is the way to communicate assets and sets the tone for an expected customer experience. It is vital that brands examine how they manage their expectations and do as much as they can to use them consistently and cohesively. Brand strategies we develop using brand architecture and alignment processes act as the foundation for companies as they evolve into the future market by market.

CONCEPT DEVELOPMENT

While the brand promise sets the tone for a products’ success, further concept development is essential. Midnight Solutions understands that based on location, trends and positioning, some brands are more appropriate and applicable in certain markets than others. Our expertise enables us to collectively develop concepts, create and implement retail and on-premise programs that are appropriately nuanced for our target audience by region.

FINANCIAL STRATEGIES

Nothing is more important than the long-term viability of a brand. We assess location, competition, market trends and product differentiation to understand what the revenue generating and cost saving opportunities are for each individual brand. Financial strategies include financial feasibility for new projects, budgeting and revenue management for existing projects.

CREATIVE SERVICES

Collaborating with notable brand culture and strategy consultants, Midnight Solutions further helps to develop the image of the brand to create a unique look and feel to fill gaps in markets. We work alongside professionals who specialize in creating or enhancing brand identity, design appropriate and impactful marketing collateral (pos), web design and social media platforms that are relevant to each particular region.

OPERATING STRATEGIES

Many brand consultants focus on hardware and design only, stressing the importance of the physical bottle. While this is important, what’s in the bottle is becoming more prevalent to today’s discerning distributors and customers. To ensure that journey reflects that of the brand promise from a quality standpoint, Midnight Solutions customizes operating strategies to promote consistency and minimize variation. We can also mobilize a competitive task force team and implement internal audit systems both on and off premise to ensure your brand standards remain consistent.

TRAINING & RECRUITMENT

Providing employees with proper training and continued support empowers them to make decisions in the business’ best interests. This is particularly important in spirits. We work with companies to develop custom training programs, or modify existing ones, to be relevant, inspiring, stimulating, and most importantly, effective. For select projects we will also assist with executive search.

Other Capabilities

  • Product Development & Brand Launches
  • Concept development
  • Market research: positioning, pricing and trade buyer feedback
  • Production sourcing
  • Package design management
  • Brand management & strategy
  • Market Entry Strategy & Execution
  • Detailed launch plans
  • Trade seeding
  • Market selections & timing
  • Import, distribution & supply chain selection and management
  • Launch strategy & execution
  • Business & Financial Planning
  • Strategic planning
  • Business & executive plans
  • Sales & cost projections by market
  • Brand Ambassador search and trainings
  • Sales promotion planning & execution
  • Sales material planning, production & management – distributor, retail & consumer
  • Web site management
  • Online Social strategy & execution
  • Press kit creation
  • Trade & consumer press management
  • Event planning & executionStrategic partnerships
  • Market segmentation strategy

Contact

We would love to hear from you.

PHONE:
+1 646 642 6252
ADDRESS:
New York City, US.
MAIL:
shu@midnightsolutions.net